Buy!There’s something offensive about TV ads. They run roughshod over our viewing and undermine the work of the many people it takes to make a feature film or television feature.

They do not extend the respectful invitation of print ads, designed to succeed on merit and message, but force themselves on us like party gatecrashers. They were the first terrorists of the advertising world…

Solar Storm

Apart from the mayhem a powerful electromagnetic pulse would visit on our technologically dependent civilisation, there’s growing concern that EMPs are an imminent threat to recorded music.

Our magnetic audio recordings would be among the certain casualties, along with many other aspects of our technology. But, strangely, sound may provide us with our best line of defence.

Audi RSQA fearsome sound ripped through the busy street, turning the head of every passer-by. Earthquake? Explosion? Apocalypse? Actually, it was the sound of a small boy in a big red Ferrari 499.

Ten years old and with his foot stretched to reach the throttle, it was an unexpected thrill. An almighty noise and an indelible memory. But by the time he is old enough for his own supercar, it may sound very different.

Hydrogen bomb mushroom cloudThe EMP accompanying a nuclear strike would mark the end of any magnetically recorded music within its reach – tape, disk or solid-state. If it targeted the traditional centres of music recording, it could wipe the recording industry’s archive of multitrack and master tapes clean. Welcome to the real No Music Day.

Termed ‘radioflash’ in British nuclear tests of the 1950s, an Electromagnetic Pulse is an archivist's nightmare. But it's not the only thing that costs them sleep...

shoes_iconIt began with a Facebook post made by a well-known (and well liked) US sound engineer/tech/commentator – the vocal feed from a Britney Spears concert originally posted on YouTube with the strap line, ‘what she REALLY sounds like!’

The vocal was everything you knew it would be. And everything you knew it wouldn’t – no further comment needed. But it did prompt a debate that’s worth exploring.

Greta GarboThere is something fitting about the way the glamour and magic of Hollywood is being disturbed by some dark goings-on in commercial cinema.

Like parallel storylines in a well-crafted movie, these contrasting themes are perfectly poised to converge and collide – with surprising results. I won't give the end away, but I can take you through the cast and their causes. I promise you won't be disappointed...

Bogart‘Old films were made to work with old media. Today’s film directors have too much confidence in the supposed compatibility between mixing rooms.’ Bold and uncompromising, this is a real challenge facing sound in the movie business.

It comes from seasoned studio designer and accomplished acoustician Philip Newell, who believes cinema design is locked in the 1970s and is no longer fit for purpose...

ETIBefore I discovered the secret world of the recording studio, it was the mystery and promise of early commercial synthesisers that occupied the less engaging moments of my education.

That was in the day when you could build a synthesiser on a kitchen table – something with not inconsiderable appeal. And before ICs ruined everything. Now those days are poised to make a comeback...

LeathermanMy first look at audio’s use of tablet computers was derailed by news of Steve Jobs’ death. My second has been derailed by word that the subject is to be ably addressed by Pro Sound News Europe… no point covering the same ground.

But there’s plenty to talk about beyond apps that make an iPad an essential piece of kit for live sound or broadcast. The combined ability of the internet and tablets is causing problems…

AppleThursday was a good day to blog. I had an idea and a collection of notes – I wanted to take a look at the rise of the tablet PC with a nod to its uptake and use in various aspects of pro audio. The launch of the Amazon Kindle Fire, the prominence of the iPad and Steve Jobs’ recent retirement from Apple made it especially timely.

Then came news that Jobs had died…

Marconi‘I am not frightened of dying. Any time will do: I don’t mind. Why should I be frightened of dying? There’s no reason for it ― you’ve got to go sometime.’

When you do, people will want to know, but delivering the news is unlikely to be easy. The role may fall to any one of a large number of people.

It may even fall to the pro audio press…

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Fast-and-Wide.com An independent news site and blog for professional audio and related businesses, Fast-and-Wide.com provides a platform for discussion and information exchange in one of the world's fastest-moving technology-based industries.
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