Canadian Small Form-Factor Pluggable (SFP) technology specialist Embrionix has appointed Professional Audio & Television as its ‘value-added reseller’ for Australia and NZ .

Embrionix provides conversion solutions using a product design with an SFP that allows it to be inserted directly inside other manufacturers’ equipment. This flexible input/output approach includes (12G-SDI, 6G-SDI, 3G-SDI, HD-SDI, SD-SDI, HDMI, SDI-to-IP, Ethernet, etc) format adaptation that supports product I/O modularity, and helps manufacturers to get products to market quickly.

IP transition is much with a highly-optimised solution for SDI-to-IP conversion provided by Embrionix. This is made possible with emSFP modules equipped with IP encapsulator and decapsulator installed directly inside COTS IP switches, converting any SDI legacy equipment into your IP network. A series of standalone, miniature devices, tailored to monitor IP signals and format conversion, complements the already comprehensive solution.

‘We have been watching Embrionix for some time now, and found that there is a lot of synergy between its business philosophy and ours,’ says Professional Audio & Television MD, Patrick Salloch. ‘Embrionix is all about exploring new trends within the broadcast industry and enabling a future-proofed transition path for broadcasters. We are delighted to be able to offer our customers Embrionix solutions, and we are looking forward to a long and prosperous business relationship.’

‘Australia and New Zealand are geographically about as far as you can get from North America, so it was imperative to engage an efficient partner that could not only represent Embrionix, but promote and support us as well,’ says Embrionix VP of Sales, Denis Pare. ‘It was essential for us to find a partner that had a strong line card, but with a specific focus. We strongly feel that we found these qualities in Professional Audio & Television. To make this partnership even better, PAT’s product offering is complementary to Embrionix solutions. Reading customer’s feedback on their website is also great testimony to their dedication to clients. We are now looking forward to building on this new relationship with them’.

PAT will stock Embrionix SFP’s at its Sydney warehouse, and also offer customer demo SFPs to trial this technology.