DPA Microphones’ new Chinese language website delivers product information, Microphone University articles, company news and content of specific relevance to the Chinese pro audio market.
‘China is a very important market for us, but its sheer size does make it challenging,’ explains DPA APAC Office MD, Ken Kimura. ‘To be successful in this market, you need more than great products – you also need to get closer to your customers by providing them with relevant information in their own language. Our new website will help us achieve this by making it easy for Chinese audio professionals to identify the best DPA microphone for their needs. We know we have an exceptional range of high end products and we believe this new resource will significantly benefit our existing and potential customers.’
Kimura believes the website will also increase direct support to DPA’s distributor, Digital Media Technology (DMT), and its sales network.
‘DPA is known worldwide for its Microphone University, which provides educational content to its website visitors,’ says DMT MD, Clement Choi. ‘The company’s deep knowledge of pro audio applications gives it a special position in the market as its product development takes everything possible into consideration to deliver perfect microphone solutions. Having Microphone University available in Chinese will allow this knowledge to be spread to even more people, and this will greatly assist our sales efforts in China.’
Along with regular product descriptions, the site will offer landing pages dedicated to each product range, as well as segments for broadcast, music recording, live sound, installation and other disciplines. These pages will show pictures, videos and more to illustrate how DPA mics can solve the challenges of miking various sound sources, including traditional Chinese instruments.
