Symetrix has announced new distribution in the fast-growing Swedish market with the appointment of Standard Audio, placing it alongside the likes of Bosch, Community Loudspeakers, Electro-Voice, dBTechnologies and Tannoy.

The Arlandastad-based company had previously distributed another eminent DSP specialist, but believes that the versatility and accessibility of the Symetrix range will bring new customers: ‘Product ranges like Jupiter and SymNet are incredibly flexible, and the interfaces are a great improvement on some other leading brands out in the market’ says Standard Audio Systems Engineer, Roger Friberg. ‘It is possible for them to be used by non-specialist people and that is a major advantage,.’

Workshops and public demonstrations of the Symetrix DSPs’ capabilities are likely to feature in Standard Audio’s plans as they build the brand in Sweden: ‘Among contractors Symetrix is already an increasingly well-known brand, but we believe that there is more that can be done to optimise its presence,’ adds Friberg, who anticipates interest for Symetrix in applications such as retail, entertainment complexes and sports venues.

‘Standard Audio’s five-decade track record of distributing high-end pro audio brands in Sweden confirms that it has abundant expertise with which to take Symetrix to the next level in the country,’ says Symetrix International Sales Manager, Mark Ullrich. ‘Sales of both our fixed- and open-architecture DSP solutions have been strong in Northern Europe for many years now, but we have long believed that there are opportunities to expand our reach in established and emerging contractor markets.’

‘We are confident that we have found a partner for the long-term and look forward to many years of successful collaboration,’ he adds.