Apex Audio has assigned its distribution activities in China to Righway Audio Consultants.

‘Rightway is one of the most well respected distributors of audio products in China,’ says Apex Marketing Manager, Jeroen Sierjacobs. ‘We are very pleased that they have chosen to distribute Apex products and, with Righway’s expertise, look forward to becoming a successful brand in the region.’

‘When we establishment Rightway, our aim was to offer advanced audio products to boost the level of product sales, engineering and systems integration of technologies into the Chinese market,’ says Rightway Marketing and Communications Executive, Monica Au. ‘Our first priority has always been the quality of the brands we work with. We distribute a variety of top brands under an exclusive basis, which fully satisfies the needs of the audio professionals.

‘The demand for audio equipment, especially at a professional level, is expanding due to the cultural development of the audio industry in Mainland China,’ she continues. ‘To meet the various demands of our customers, we need to provide equipment with advanced technology.

‘In order to increase the sales channels and open the market for Apex in China, the first thing we need to do is to promote the brand and build a good image for Apex, since it is still very fresh to the market in China. This will be through a combination of advertising, exhibitions, online promotion and our network of high-calibre dealers, contractors and system integrators. Of course, these dealers, contractors and system integrators are strictly selected – they must have an excellent reputation and outstanding accomplishments as it is our goal to provide performance-based products with the very best customer service and support.’

Following the agreement, Rightway Audio invited Apex technical Director, Renaud Schoonbroodti and International Sales Representative Craig Lovell to introduce Apex products to its sales and technical team in Guangzhou, ‘Craig gave a general product overview, introducing all the benefits and unique characteristics of Apex products,’ Au recalls. ‘This was followed by a product demonstration, where Renaud showed us how to operate the Inteli-X. A Q&A session was included in the training, which made it more interactive. The training went extremely well and Rightway is excited about its future with Apex in China.’