Bose Professional has announced its collaboration with integrator First Impression audiovisual to create an sound experience for the House of Rituals store in Amsterdam. Operated by luxury retail brand Ritual Cosmetics, the four-storey lifestyle and shopping destination is the company flagship, and occupies more than 1,900sq-m and is significantly larger than any of its other outlets around the world.
First Impression relied on Bose Professional to provide a decentralised network audio solution for this unique, diverse retail space that would blend in with the varied aesthetics throughout each department.
‘Bose Professional not only offered a solution to meet the demands of each space, but their systems work effortlessly with Dante technology,’ says First Impression Senior Solutions Architect, Richard Berkhout.’ ‘For every goal we had, there was a solution – from loudspeakers to amplifiers to DSP.’
The installed system includes 80 FreeSpace loudspeakers, 12 DesignMax DM3SE loudspeakers, nine DesignMax DM8C-SUB subwoofers, a FreeSpace 3 Series II Acoustimass bass module and MB210-WR outdoor subwoofer. Despite their small size, the loudspeakers deliver clear, intelligible sound, while the subwoofer and bass support add impressive lows.
In addition to elevated audio performance, House of Rituals required the sound system to disappear into the design of each floor. From the simulated jungle foliage-covered wall and custom perfumery to the home decor space and the Arabic-Asian restaurant, the audio experience engulfs customers immediately, inviting them into a hidden oasis in the city.
‘Our choice to implement the Bose Professional solution was a logical one,’ Berkhout adds. ‘Bose Professional enabled us to create a solid solution across the various spaces. With their product breadth and support, they more than lived up to their reputation.’
Listed as one of its Top 10 Global Stores by LinkedIn, House of Rituals is described as ‘an escape from the hectic city life, and a holistic haven for the mind, body and soul’. The partnership between Bose Professional and First Impression ensured the sound and environment exceeded Ritual Cosmetics’ desire for powerful, integrated and complementary audio for its luxury shopping experience.
