UK distributor of K-array, Solid State Logic and Innosonix, 2B Heard is venturing into the world of high-end microphones with its acquisition of high-end microphone brand Sontronics. The move is expected to see the company expand its clientele, reinforcing its presence in concert touring, theatre and A/V in the live sound sector.
‘We feel privileged to take on the reins of this highly respected microphone brand, which is known for its superb quality products, award-winning customer service, international reach and unique lifetime warranty,’ says 2B Heard director, Sam Nankivell. ‘Sontronics will fit perfectly into the 2B Heard portfolio and we are excited to be working with the skilled and knowledgeable Sontronics team to build the brand even further and put a wealth of new ideas into practice. The future is looking very bright for Sontronics.’
Sontronics was established in 2004 by engineer, musician and microphone designer Trevor Coley who, with wife Lisa, built it into the recognised brand it is today. With a range of products intended to suit applications, spanning studio recording and live sound to education and podcasting, Sontronics is supported by a growing network of users worldwide encompassing students and home producers through to Grammy-winning artists, Oscar-winning composers and world-leading studios and soundstages.
‘When I founded Sontronics, I set out to create a legacy brand with products that would deliver excellent results at reasonable prices, and we’ve attracted some wonderfully loyal users over the years, from students and home producers right up to world-recognised stars such as Ed Sheeran, Aerosmith and Muse,’ says Trevor Coley. ‘Lisa and I have had some incredible experiences on this 20-year journey – hearing a pre-release version of Adele’s Bond theme recorded on my mics or watching new prototypes debuted on Abbey Road sessions next to John Lennon’s U67 – but we felt it was time for the brand to fulfil its untapped potential in the hands of new owners. The 2B Heard team will bring fresh vision and new energy to the brand and we look forward to working with them to build the next chapter of the Sontronics legacy.’
Sontronics will continue to operate from its offices in the south of England with the Bedfordshire-based 2B Heard team working with existing staff to streamline infrastructure and increase support for distributors and resellers.
Sontronics’ original owners, Trevor and Lisa Coley, will remain closely linked with the brand as consultants to the team in relation to driving strategy, nurturing key relationships and development of new products as Sontronics takes its next steps forward.
More: www.2b-heard.com
