Powersoft has expanded its distributor network in the GCC market by appointing Dubai-based Dutco Tennant as a new distributor joining Pro Lab in Dubai and aDawliah in Saudi Arabia.
Established four decades ago, Dutco Tennant has established a strong reputation for its wide range of products and services, providing audio, video and UCC (unified communications and collaboration) solutions in the GCC region.
‘We pick and choose our partners carefully after extensive research and Powersoft will play a vital role in our audio portfolio,’ says Dutco Tennant Product Manager, Julie Thomas. ‘Powersoft is highly respected in the industry for its reliability and is an incredibly valuable addition to any portfolio of audio-focused brands. Incorporating Powersoft’s solutions in our portfolio enhances our credibility as a provider of professional audio solutions,’ says Jacob Thomas, general manager – business technology solutions of Dutco Tennant.
Dutco Tennant will work to expand Powersoft’s regional presence in the installation market, with an emphasis on providing high-quality solutions across areas spanning corporate, retail and venue centres to the hospitality industry. Additionally, the distributor will address the rising demand for clean energy solutions.
‘Powersoft’s power conversion technology can significantly improve the efficiency of delivering processed and amplified audio to the end user, aligning with the industry’s growing interest in sustainable practices,’ says Thomas.
‘Through our partnership with Dutco Tennant, Powersoft fortifies its commitment to excellence in the GCC market,’ says Powersoft EMEIA Sales Manager, Varun Jagger. ‘Dutco Tennant’s reputation for excellence in audio solutions aligns with our mission to make inspiring and innovative products while helping customers be more successful, and we are very pleased to welcome the company onboard.’
More: www.powersoft.com
