PMC has appointed Tools 4 media as its new distributor in Colombia, with responsibility for its full range of products.

Founded in 1997 but with its name changed to Tools 4 media in 2009, the company is based in Bogotá and has satellite offices in California and Florida. The company provides integrated solutions and already represents professional audio brands including Cranesong, Chandler, API, Manley, Grace Design, McDSP, Audeze, Apogee, Eve Audio, IK Multimedia, Native Instruments and iZotope. Customers who want to try out equipment can do so at local studios where Tools 4 media has joint venture arrangements.

CEO Hernán Pinzón is delighted to be working with PMC and to have the opportunity to introduce the company’s professional product range to his customers: ‘Colombia is a country with a lot of growth in its media and entertainment industry,’ he says. ‘The quality of the work being done here for international demand highlights a need to supply audio professionals with the very best products. PMC certainly falls into that category, with a fantastic product range for high-end users. We are already getting a great response from customers.’

Since taking on PMC’s professional product range, Tools 4 media has made a number of sales including Ci30 loudspeakers for a gambling facility and PMC6-2 monitors, in combination with PMC8 Subs for three music studios. In addition, the company is working on a new Dolby Atmos installation that will be equipped with PMC monitors in a 7.4.1 configuration.

‘We are confident that with Hernán’s help we can bring our products to a much wider audience – not just in Colombia but also throughout the Latin American music community where Tools 4 media has a strong representation,’ says PMC Senior Export Business Development Manager, Dan Zimbelman. ‘PMC’s presence in the Dolby Atmos market, where our products are seen as the template for great sounding Atmos music mixing rooms, will certainly be at the forefront of our new business arrangement and we look forward to supporting Tools 4 media as it attracts more of these projects.’