German Pro Audio manufacturer DirectOut has appointed Yamaki as its new distributor for Colombia.
Headquartered in Bogotá, Yamaki has been a key part of the development of the audio industry in Colombia, with more than 30 years’ experience in the business. The company’s distribution strategy and market development has enabled it to support the largest production and rental companies in Colombia, along with top-level TV channels under the highest quality and performance standards for audio.
‘We are sure this is a great complement to our pro audio portfolio, and we will be able to build a strong position in all the key markets with DirectOut specialised solutions,’ Yamaki CEO, Oswaldo Rueda. ‘As always, our team work strategy and partnership with DirectOut and Aeris Group along with our Market Development Advisors will deliver the best support to all our customers in Colombia.’
The install market is also a relevant part of the expansion process for DirectOut. The Prodigy series, with its modular approach, processing and conversion capabilities, allows users to customise a system according to any possible requirement. Yamaki has a solid technical and development background in this industry, delivering solutions for high-performance house of worship projects, concert halls and theatres across the country.
‘Having Yamaki as our DirectOut Distribution Partner for Colombia is a huge step in our global expansion strategy for the brand and a very important achievement for the Latin America region,’ says Diego Cárdenas, LATAM Manager for DirectOut and CEO of Aeris Group. ‘DirectOut’s game-changing technology and solutions align with Yamaki’s vision on continuing its path as a leader in the pro audio, broadcast and touring industries.’
