Newly refreshed, the Arcadia Ale House in Headingley, Leeds, has undergone an audio and video system transformation. To achieve this, Arcadia owner Market House Taverns collaborated with immersive space specialist Full3Sixty and Audiologic.

Previously relying on a single Bluetooth loudspeaker as the sole audio source for the entire venue, Arcadia sought a quality audio distribution alternative as a key aspect of its refurbishment. Recognising the role that high-quality sound plays in shaping atmosphere and increasing customer engagement and dwell time, the venue prioritised a user-friendly audio system with control suited to its new sports screens.

‘Given the intimate, distinctive character of the venue, our client desired discreet audio with exceptional clarity and a robust SPL, all while adhering to budgetary constraints,’ says Full3Sixty Senior Technician, Chris Jones.

Collaborating with Simon Jones, Business Manager at Audiologic, the decision was made to install Genelec IP speakers, which were deemed the ideal solution to the project’s needs. Using network-based equipment not only reduced the hardware cost, but also enhanced flexibility for potential future requirements.

The resultant installation features eight Genelec 4410A Smart IP Installation Speakers, with control facilitated by a Q-Sys Core Nano audio, video and control (AV&C) processor.

Jones further explains the benefits of the IP-based approach: ‘Using IP technology future-proofs the set-up, accommodating evolving requirements. This means audio cabling can be repurposed for video distribution or vice versa. Incorporating new equipment into the system is quick and straightforward, minimising potential downtime for updates or upgrades.

‘The Q-Sys Core Nano is designed for applications like Arcadia, with lower network channel capacity and/or targeted processing requirements. Coupled with the powerful super-compact Genelec 4410A speakers, which deliver the single-cable networked convenience of Smart IP, the venue enjoys a robust, maintenance free system delivering superior video and audio, all under easy control.’

Q-Sys offered maximum flexibility in control of the venue’s various zones, with independent volume controls in each zone and the intuitive UCI interface grants the flexibility to route any source to any destination effortlessly.

‘Genelec’s exceptional 4410 series of IP speakers formed the audio backbone of our audio solution, offering remarkable clarity and impactful sound,’ Jones adds. ‘Genelec’s IP Manager software simplified speaker set-up and calibration, ensuring straightforward installation. The size and quality of the Genelec cabinets is unrivalled – we recognised an IP solution was the optimal way forward for this project.’

Consistency and repeatability are also important, as Market House Taverns aims to implement the same approach in other pubs and bars. The scalability inherent in an IP-based solution allows an unlimited number of audio and video endpoints for future expansion.

‘While Full3Sixty typically builds immersive classrooms, we’ve diversified into general A/V installations due to our extensive A/V background and knowledge, Jones concludes. ‘Arcadia Ale House now boasts a cutting-edge audio and video infrastructure, ensuring an immersive and dynamic environment for patrons. The integration of Genelec Smart IP sound with Q-Sys Control stands as a testament to Market House Taverns’ commitment to enhancing the customer experience.’