With an extensive inventory of audiovisual equipment, Ilusovi Servicios takes pride in its ability to deliver projects of any scale and complexity to the Iberian A/V market. When standard services and products began fall short of clients’ needs, however, Ilusovi devised custom A/V system design and development services, leveraging its expert R&D and electroacoustics departments.

This was underlined by significant investment made in the pioneering Holoplot X1 Matrix Array technology, resulting in a new company, Sound Architecture, which has been appointed as the first authorised distributor of Holoplot products in the Iberia region.

Ilusovi, meanwhile, completed its first rollout of the X1 Matrix Array, with a three-month stint at the recent Marbella Starlite Occident festival.

‘Sound Architecture comprises professionals with over 30 years of experience across various sectors related to audio and its processing,’ says Jose Manuel Jimenez, owner of Ilusovi Servicios and CEO of Sound Architecture. ‘The company was founded with the mission to deliver collaborative solutions in tandem with Holoplot systems, the pioneers behind a revolutionary era of sound through their ground-breaking Matrix Array sound systems.’

Jimenez adds that at Sound Architecture, the team extends the opportunity to embark on ambitious projects supported by seasoned professionals and leveraging the finest sound technology available today to clients.

‘Our goal is to offer comprehensive assistance for both permanent installations and ad hoc, dynamic projects,’ he says. ‘For these ventures, we strive to bring an element of surprise to the visitors and clients alike with an unparalleled auditory journey, aiming to deliver an exceptional experience that truly captivates.’

Having been introduced to Holoplot at the 2023 ISE show when he visited the company’s demo room with another Ilusovi team member, Jimenez says that the presentation, ‘completely shattered our understanding of how sound can be controlled’.

‘The way X1 can precisely steer sound by providing directivity control in both the vertical and horizontal axes was simply unbelievable,’ he continues. ‘After the demo ended, my colleague and I went in for a second time. And then a third time.’

Reaching out to the Holoplot team in Berlin for further information, Jimenez was further determined to include X1 in an already extensive rental product portfolio.

‘For us, Holoplot isn’t just another loudspeaker system; it’s an incredibly versatile tool that can be applied to numerous scenarios where traditional sound systems will fall short. X1 truly pushes the boundaries of traditional audio and loudspeaker technology.’

Jimenez recognises the huge opportunities the system opens up, while acknowledging they are still in the early stages of familiarising themselves with Holoplot technology and discussing potential applications with their customers. ‘With so many possibilities, it ignites your imagination. It feels like the sky’s the limit with X1,’ he says.

Jimenez anticipates significant potential in using Holoplot at large festivals, congresses, exhibitions and experiential audiovisual projects that require a high level of sound control.

‘Any event that demands homogeneous, flexible, and precise sound coverage is a perfect use case for Holoplot,’ he says. ‘With the first rollout of X1 proving such a great success, now that Starlite festival is over we are planning to take it on a roadshow to Spain’s largest cities. Our aim is to demonstrate the power of Holoplot technology to our customers, who have all been really curious about the technology since seeing it in action at the festival.’

Shedding some light on future plans, Jimenez sayds the intention to at least double Holoplot stock in order to serve a wide variety of projects: ‘The latest exciting news for us has been Holoplot’s announcement of their new X2 Matrix Array, which offers best-in-class intelligibility and sound quality in a more compact form. Investing in Holoplot isn’t just about acquiring another sound system, it feels like a magical key that leads to a whole different realm of creative possibilities.’