Aston Microphones is to be distributed in the United Kingdom by Polar, providing retailers in Aston’s home territory access to the full company product line, with local supply and support from the UK Polar team.
‘To be appointed the new UK distributor for Aston Microphones is a real pleasure for us here at Polar; we’ve always been big fans of the brand,’ says Polar Director, Tim Riley. ‘With a superb British heritage that has been a top-class player since its inception it fits well into our professional music retail portfolio. Well- known and well-loved by everyone, we’re looking forward to developing the sales and marketing strategy with Aston to make sure everyone from end-users to resellers is as delighted as we are.’
‘The UK dealer network is one that many of the Aston team have been part of since their first steps into the industry,’ says Aston Microphones Brand Leader, Paul Germain. ‘As a brand, the UK territory was the foundation from which Aston was able to create this very British microphone company. Tim and the team at Polar have a passion for microphones that is second to none in the UK and understand exactly what is required to succeed in this very competitive vertical. We are really excited to partner up with some old friends. As a team we look forward to taking the existing range plus some exciting new arrivals to the British people.’
