Powersoft has appointed Proaudio as its distributor for South Africa.

Trading under the name Proaudio and Audio Pack since 2001, the South African distributor has established a thriving business within the music industry, working alongside brands such as Pioneer DJ, RCF, Midas mixers and Audio-Technica. Pack recognised the demand for high -quality, branded DJ products in South Africa, and called on his knowledge of the industry, to form the company.

More recently, Proaudio has developed its market footprint by becoming distributor for Sonance, AIAIAI, MidiPlus, Monacor and IMG, rapidly growing its network of international brands.

‘We know Powersoft has market-leading products in the professional and commercial areas of our industry,’ says owner and MD, Joss Pack. ‘We are very proud to be an appointed distributor – Powersoft products fit perfectly into our professional line-up.’

‘The potential in the region of South Africa is diverse and wide-reaching – we hope to engage with industry professionals that are interested in what Powersoft products have to offer,’ says Pack. We also understand just how important the church market is in South Africa, and estimate this will be the biggest area of growth for Powersoft as the products perfectly align with this vertical. Powersoft products answer the needs for this industry with reliable, well priced, future proof solutions.’

‘We are proud to appoint Proaudio as our distributor, they the company has been a rock in the South Africa market over the years,’ says Powersoft EMEIA Sales Manager, Varun. ‘The well-structured organisation, wide sales network, and complementary products are the right package to develop and support Powersoft’s customer base in the country.’