The Asia-Pacific Broadcast Union (ABU) agreed its short-, mid- and long-term action plans for the next six years at a meeting of its council in Bangkok.
Implementation of the action plans begins in January 2012, but the ABU reports that other activities – including improving members’ involvement, increasing membership, diversifying activities, broadening partnerships and rationalising the Secretariat's operational costs – have already started to show results.
A key decision taken by the Administrative Council was to introduce key performance indicators to measure the progress of these initiatives. The 23 councilors supported the ASBU Planning and Strategy Group's proposal to introduce a new ABU organisational chart in order to implement the new strategy in more efficient way. The meeting also approved eight membership applications, bringing the number of the ABU members to 214 members.
The councilors approved plans for the ABU Radio Song Festival, ABU ASEAN TV Song Festival and Asia-Pacific TV Programme Market, which it regards as ‘groundbreaking activities’ to increase the profile and visibility of the body.
The council’s decisions give the secretariat ‘a clear mandate to push ahead with transforming the ABU into a forward-looking, member- and service -orientated organisation to offer its members activities that are relevant to their own aims and aspirations.’
More: http://abu.org.my
