Audio-Technica and Audio Pro Business have strck a partnership that sees the Swedish speaker manufacturer join Audio-Technica’s portfolio of distributed brands in the UK, Ireland, France and Spain.

With a 40-year history in loudspeaker design and manufacture, pioneering technologies such as wireless audio and lighting rail quick connections, Audio Pro Business wireless loudspeakers allow easy installation, flexibility and audio quality while allowing customers to connect to modern streaming media services. The company’s commercial installation speaker solutions join brands including Audio-Technica, Allen & Heath, Genelec, Audient and Artnovion in the Audio-Technica portfolio.

‘Audio Pro Business addresses the needs of business wanting better quality sound and the flexibility to match changing retail and hospitality environments,’ says Audio-Technica EMEA Commercial Director, Gary Maguire. ‘The brand’s forward-thinking approach aligns to many of the requests we have experienced in the market. We look forward to working on some exciting projects in the coming months.’

‘We believe our products deliver a solution well adapted for the installation market and are a great complement to Audio-Technica’s existing offering,’ says Audio Pro CCO, Jens Henriksen. ‘The new relationship will allow us to provide resellers with excellent service and logistics support to ensure they can respond to their customer’s requirements quickly and efficiently.’