Emerging from 12 months of research and planning, VirtualXpo has made public its plans to ‘radically change the way that technology manufacturers and service companies do business’.
Key to this claim is the VX ‘super app’, which promises to provide ‘a multimedia marketplace in which any company can exhibit and anyone can attend wherever they happen to be in the world’.
Behind VirtualXpo are industry stalwarts Paul Nicholson, David Baker and Jay Green. ‘We’ve quietly spent the past 12 months developing the VirtualXpo platform into a revolutionary game-changer,’ says VirtualXpo MD, Nicholson
On its release on 1 January 2013, the VX app support tablet, mobile and desktop. The company believes that it will span exhibition, trade publication, information exchange, knowledge hub, product showcase, advertising and B2B networking.
Nicholson says he has ‘grown increasingly frustrated with the outmoded, traditional methods of promoting the business and seeing little in the way of tangible results’.
‘We simply had to find a more efficient and profitable route to market – not just for us but for everyone – and digital interactivity was clearly the right medium. Any industry vertical can embrace our turnkey solution, and the wealth of built-in features will create stunning backdrops for brand promotion, and take companies and their clients on a captivating journey.’
‘We’ve monitored marketing patterns for some time and have seen them struggle against the pace of the 21st century,’ adds Creative Director, David Baker. ‘As a result, we have found the solution to keeping up with the speed of change and the heightened demands that go with it. The VX app will become addictive for all the right reasons and it will provide the most effective global buzz for manufacturers’ launches while improving the quality of daily interaction with clients. We believe you will never look back.’
Fronting the commercial side of the venture is Jay Green: ‘It has always been difficult to accurately gauge the numbers of visitors and readers who are genuinely interested in your products and services. It’s therefore nigh on impossible to calculate return on investment. With the VirtualXpo model, however, visitor traffic is rendered completely transparent through our sophisticated analytics data. What you’ll see is a true picture.’
VirtualXpo will roll out the VX platform across a range of global industries in early 2013 but is inviting potential users to sign up for news and updates at its website.
More: www.virtualxpo.com
