L-Acoustics has appointed Olivier Maynard as Executive Director of Strategic Market Development.
L-Acoustics’ new Strategic Market Development division regroups its Development, Creative Engagement and Market Intelligence divisions to work with regional sales teams in both established and emerging markets. Joining the company’s Executive Committee, Maynard will work alongside the leadership team to integrate market development and new business models into the company’s long-term vision ‘to connect humans through the best shared sound experiences’.
The new division spans touring, festivals, houses of worship, sports venues, themed attractions, corporate events and architectural installations to develop strategies that connect L-Acoustics technical offering with the needs and aspirations of each.
‘In an industry where detailed market data is scarce, our ability to truly understand our customers, their challenges and their ambitions gives us a decisive advantage,’ Maynard. ‘Our mission is to support our clients’ business by engaging end users in ways that are inspirational and experiential rather than purely technical – speaking to artists, architects, venue owners and creative professionals about the creative potential when exceptional sound becomes part of their vision. By working hand-in-hand with our sales teams in every territory, we’re creating sustainable demand that benefits our entire partner ecosystem.’
Reporting to co-CEO, Laurent Vaissié, Maynard brings extensive experience in strategic market development and business model innovation having spent more than a decade at Boston Consulting Group before joining Groupe Beneteau as Director of Digital, New Business Models and Transformation. In that role, he led the company’s digital strategy and served as Deputy CEO of Services. At L-Acoustics, he will apply this expertise to the division’s approach to vertical markets while exploring new business model opportunities.
‘As our portfolio of source, system, and space premium audio solutions continues to expand into new markets, our long-term vision and clients’ success depends on a leadership team that has a deep understanding of the different vertical needs, as well as an ability to explain our value proposition to a wide range of stakeholders, from technical experts to creatives and decision makers,’ Vaissié says.
‘This organisational structure reflects our commitment to a more strategic, vertical-focused approach to market development,’ Maynard says. ‘Rather than reacting to market opportunities as they arise, we’re building deep expertise in each vertical market to understand the key countries, the decision-makers, the unique value propositions, and the optimal partner strategies and lead the way. This brings greater efficiency and performance across the entire organisation while positioning us to explore innovative business models that will define the future of our industry.’