Cadac Consoles has appointed Proactive Solutions Latin America as its exclusive distribution partner for Latin America and the Caribbean, marking ‘a major step in the company’s global expansion strategy’. The move establishes Cadac Consoles’ presence in an important professional audio market, and introduces the CM-system live mixing ecosystem to the region.
The appointment follows strong international interest in the new product range, with Cadac reporting continued positive response to the return of manufacturing to the UK and the ongoing development of the new CM-system ecosystem.
‘The alliance with Cadac Consoles is a milestone for Latin America,’ says Berenice Gutiérrez, General Manager of Proactive Solutions Latin America. ‘This iconic brand, with 50 years of leadership in quality, experience and cutting-edge technology, raises our standards and empowers professionals in the region like never before. We are excited to bring their legacy to every stage.’
‘Cadac is not just a console, it’s a precision surgical tool. Its minimal latency, superb preamps, and intuitive workflow make every mix a masterpiece,’ adds Engineer and Technical Sales Director, Oscar Tovar. ‘Now, with local support and specialised training, Latin America will have access to technology that has helped define the global industry.’
Proactive Solutions LATAM will represent Cadac Consoles’ full product line, together with the company’s expanding portfolio of fibre-based MegaComms infrastructure, including the soon-to-be-launched CM-RT12 optical router, optical Made and Dante bridges, and the SR stage-rack control iPad app.
‘Proactive Solutions LATAM brings more than two decades of success representing premium audio brands across the region,’ says Cadac Consoles Director of Marketing and Business Operations, James Godbehear. ‘The company’s deep technical capability, strong market presence, and commitment to an audio-first philosophy align with Cadac’s values.’
Having received extensive training on the complete CM-system ecosystem from Cadac Consoles Head of R&D Emily Watson at its Mexico City HQ, Proactive Solutions LATAM is initiating an extensive introduction programme across the region, with personal demo sessions for rental partners, sound engineers and industry media. ‘With Proactive Solutions LATAM, we are adding a highly capable and motivated partner in a strategically important region,’ Godbehear says. ‘Their ability to provide express logistics, system design, installation support, and 24/7 customer assistance makes an ideal platform for Cadac Consoles’ expansion into Latin America.’