Sontronics is proud to announce the official relaunch in the United States through a new partnership with KMC Music.
Under the partnership, Sontronics will be represented exclusively in the US by KMC Music, giving artists, engineers, producers and performers direct access to Sontronics’ full range of British-designed microphones.
Founded in 2005, Sontronics has built an international reputation for premium-quality microphones with ‘distinctive looks and characterful sound’ that have seen use in studios from Abbey Road to Nashville. ‘This is a pivotal moment in the Sontronics story,’ says Chris Cook, Head of Sales. ‘The North American market represents a key focus for our brand of British microphones. Having spoken with many of the team at KMC Music, we knew immediately that their professionalism, dedication and understanding of the market is second to none.’
KMC Music, a division of JAM Industries USA, has a track record of building strong, sustainable brands across North America. The company’s focus on collaboration, education and customer relationships fits well with the relaunch of Sontronics beyond pre distribution.
‘Sontronics’ commitment to innovation, precision engineering and stunning sonic performance aligns perfectly with our mission to bring world-class audio tools to creators across the country,’ says KMC Music Director of Merchandising, Mark Lahey. ‘This marks an exciting new chapter for artists, engineers and producers who demand nothing less than excellence.’
The relaunch will see Sontronics’ full microphone range become available across KMC’s dealer network, covering the studio, live sound, broadcast, and content creation markets. Together, the teams will work on a full programme of artist content, retail education, in-store materials and live activations. Sontronics will also be appearing at major US trade shows, including Namm, with support from KMC to showcase new product lines and meet users face-to-face.
‘From our earliest conversations with the KMC team, we could tell they got it,’ adds Sontronics Head of Marketing, Sean Higgins. ‘This isn’t just about relaunching a product line, it’s about building a lasting brand presence in the US reflecting everything Sontronics stands for – innovation, reliability, musicality and a connection with the people who use our mics.’
Sontronics microphones are designed, tested and built in the UK and backed by a limited Lifetime Warranty.