RCF has appointed Ismael Hifda as Sales Director of RCF France, ‘reinforcing the company’s long-term commitment to the French market and to the continued development of its partner network across the country’.
Hifda will lead sales operations for RCF France, working with consultants, integrators, rental companies, dealers and end-users to support business growth and strengthen the presence of RCF and TT+ Audio solutions in the territory.
With extensive experience in the professional audiovisual industry and a strong understanding of the French market, he brings a practical, field-driven, and partner-focused approach to the position. His background across both commercial and technical environments supports RCF France’s mission to deliver consistent support, drive market development, and create long-term value for customers and partners.
‘Ismael’s appointment marks an important step for RCF France,’ says Executive VP of Sales, Alberto Ruozzi. ‘He combines deep market knowledge with a practical understanding of customer needs and a strong commitment to long-term relationships. His leadership will help us further strengthen our presence in France and continue building a solid path for RCF and TT+ Audio.’
‘RCF stands for engineering excellence, innovation, and reliability and I am proud to contribute to the next phase of growth in France,’ Hifda says. ‘I look forward to working with our team and partners to support customers and expand opportunities across live sound and installation projects.’
This appointment is part of RCF’s broader investment in regional teams and local market development, ensuring closer collaboration with customers and partners while supporting the continued expansion of RCF and TT+ Audio across key professional audio applications.