Shure announces new Strategic Alliances team

Shure has announced the formation of a new Strategic Alliances team dedicated to ‘strengthening partnerships, expanding the company’s technology ecosystem and driving transformation across global markets’.

Senior Director Boris Seibert The move underscores Shure’s aim to advance collaboration within the Unified Communications (UC) and professional audio sectors by building deeper relationships with technology partners and accelerating innovation through strategic engagement.

The new team will focus on three core priorities.

The first of these is to build alliances with technology partners in order to amplify integrated solutions and reinforce Shure’s posiition within the UC and collaboration ecosystem; the second is to driving ecosystem engagement, ensuring Shure is fully represented in industry forums, partner programmes, and joint initiatives that shape the future of the market; and the third is to enable transformative partnerships that expand the company’s reach, opens new revenue streams and accelerates customer adoption of next-generation solutions.

‘By connecting the dots among alliances, partnerships, engagement,and ecosystem development, this team will help us capture new opportunities, scale faster and deliver greater value for Shure and our customers,’ says Vice President and Chief Sales Officer, José Rivas,.

Leading the Strategic Alliances organisation is Senior Director Boris Seibert, who joins Shure from Logitech, where he served as a global sales leader driving B2B transformation and go-to-market execution. The team also includes new members with experience from leading companies such as Avocor, AVer, Zoom, HP and Jabra, alongside established Shure leaders transitioning into this group.

The Strategic Alliances team is expected to play a key role in shaping the company’s success in FY26 and beyond, reinforcing Shure’s mission to foster collaboration, accelerate innovation and deliver value to customers around the world.

More: www.shure.com

Fast Moves

RG Jones appointments

With the appointment of Commercial Manager Sam Thomas in November, RG Jones moved to maintain the company’s agility and efficiency in the fast-moving live touring production industry, resulting in the appointment of Sam Brazier and Ricky Spiers as Project Managers in the Sound Engineering Pro Audio Division, and furhter investment in its audio inventory.
Ulrich Voigt: Riedel Communications

Ulrich Voigt has joined Riedel Communications as Director Live Production Solutions, taking over the SimplyLive business leadership role from Luc Doneux.
Mike Wright: Lawo

Lawo has appointed Mike Wright as Vice President of Sales for North America. In his new role, Wright will spearhead Lawo’s commercial strategy in the region, focusing on expanding market presence, strengthening customer relationships, and driving brand awareness across key verticals.
Hyukmo Mun: Amagi

Cloud-based SaaS technology solutions provider Amagi has appointed Hyukmo (Max) Mun as Sales Director for Korea, further expanding the company’s footprint in East and Southeast Asia. In his new role, Hyukmo will oversee Amagi’s growth in Korea and support business development efforts in Hong Kong, Taiwan, and Vietnam.
Sennheiser leadership

After more than a decade of shared responsibility as Co-CEOs, Daniel and Dr Andreas Sennheiser will take on different roles within the Sennheiser Group. Daniel succeeds Andreas Dornbracht, who has served as Chairman of the Board for the past four years. Dornbracht will remain on the Board as a member and continue his work alongside the other Board members.
Andrew Goulson: LEA Pro

LEA Professional has appointed Andrew Goulson as Strategic Account Manager.
Chris Wilson: EAW

EAW has appointed Chris Wilson as Education & Training Engineer to lead both in-person and virtual product certification sessions while also developing general education trainings on audio fundamentals including system design, the physics of sound and loudspeaker technology.
Markus Zimehl: d&b audiotechnik

d&b audiotechnik has appointed Markus Zimehl as Commercial Director for the DACH region to ‘drive growth in the strategically important DACH region, further shaping go-to-market models, developing partner programs and strengthening team structures’.
Bobby Sohal, Steve Cox: Audiologic

Audiologic has appointed Bobby Sohal as Procurement Manager and Steve Cox as Business Manager (South region), in a move that signals a continued investment in the company’s operational excellence and partner support infrastructure. The appointments come as Audiologic continues to build on its market-leading position, reinforcing key functions within the business to support sustained growth.
Amadeus expansion

Amadeus has expanded its staff of engineers and researchers with Adrien De Giovanni, Ph.D as new Head of R&D, alongside Electroacoustic Engineer Numa Galipot, Hector Teyssier and Axel Jougleux, as well as International Sales Director Yassine Zaim and Brand Content Creator Helen Karam.
Jonathan Freitag: K&F

Jonathan Freitag joins the management team of Kling & Freitag as Chief Operating Officer (COO) alongside his father Jürgen Freitag, founder and until now sole Managing Director of the company, who will continue to serve as Chief Executive Officer (CEO) with responsibility for the company’s strategic direction.