ACT Entertainment has been appointed a US distributor for the live sound portfolio from Avid, expanding Avid’s US strategy. The partnership will be officially presented at InfoComm 2025.
‘The partnership with Avid represents another major step forward in our strategic initiative to build the ACT Entertainment portfolio with class-leading solutions across all categories of entertainment technology,’ says ACT CEO, Ben Saltzman. ‘We have long admired Avid’s commitment to innovation, and we believe this collaboration marks a very exciting chapter for both Avid and ACT Entertainment. Collectively, we bring together some of the most passionate professionals in the world for the benefit of our shared customer base.’
‘This is a landmark moment for ACT Entertainment,’ adds ACT Senior VP of Strategic Partnerships, James Oliver. ‘Our goal is to build the resources and support network needed to serve the live sound market at the highest level. We’re proud to have the opportunity to bring ACT’s dedication for excellence to Avid’s live sound solutions.’
The teams recently met at ACT’s Cincinnati location to kick off the collaboration with console demonstrations and discussions surrounding streamlining distribution processes.
‘Partnering with ACT Entertainment empowers us to reach more live sound professionals with the tools they need to deliver unforgettable performances,’ says Avid CEO, Wellford Dillard. ‘ACT shares our commitment to innovation and excellence. Together, we’re not only distributing premium live performance solutions, but building a stronger, more responsive experience for the live sound community. ACT’s expertise and infrastructure will allow us to deliver our Venue systems with the speed and support our customers expect.’
More: www.actentertainment.com