Genelec has appointed Steen Tychsen to the position of International Sales Manager, with responsibility for South-East Asia, Eastern Europe and Canada.

Steen TychsenWith more than 25 years’ professional audio experience in a succession of senior roles, Tychsen brings with him a deep knowledge of the industry. He has previously held high-profile roles at both DPA and Neumann, giving him extensive experience of overseeing sales and business development in both EMEA and the US, also demonstrating his ability to maximise revenue and productivity, and proactively develop regional partners.

‘Genelec’s commitment to innovation and superior sound quality aligns with my passion for delivering exceptional experiences to customers around the world,’ Tychsen says. ‘As I take on this role, I feel a mixture of excitement and responsibility, and I see it as an exciting challenge to drive growth and expand Genelec’s presence in global markets.’

‘With the new Unio Monitoring Platform helping to drive growth in the Studio segment, and our ever-increasing profile in the A/V and home audio markets, the need for a strategic, customer-centric focus has never been greater. Steen’s experience will be truly invaluable in helping us achieve our ambitious goals for the future.,’ says Genelec International Sales Director, Ole Jensen. ‘As Steen assumes his new role, I’d also like to pay tribute to my sales colleague Jukka Latva-Hakuni, who has previously been managing the SE Asia and Eastern European territories. Jukka is about to start enjoying a very well earned retirement, and on behalf of the whole company I’d like to thank him for his years of dedicated service to Genelec.’

More: www.genelec.com

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