Audio-Technica has named Matt Markgraf as Strategic Partnership/Alliance Manager, responsible for leading global planning and implementation of aligning partners for certifications and integrations with brand partnerships.
The partnership process begins at the product ideation stage and culminates with a successful certification or third-party integration, to assure A-T customers the highest level of interoperability possible. In addition to identifying, developing and executing new strategic partnership opportunities, Markgraf will be responsible for cultivating and maintaining relationships among existing strategic partners, addressing challenges, communicating their needs, and creating overall synergy among the brands. Additionally, he will work with Audio-Technica’s marketing department to develop key end-user programmes designed to maximise relationships with strategic partners in their target markets.
Markgraf comes to A-T from Industrial Training Services, where most recently served as Director of Strategy & Client Success. He has experience in strategic planning, product development, and project management to align with long-term company goals and vision. He also has experience with digital media, graphic design, brand development, journalism and news directing. He holds degrees from Murray State University: a Master of Fine Arts in Creative Writing and a Bachelor of Science in Theatre.
More: www.audio-technica.com
