Swedish digital audio company Dirac has appointed Emelie Gessner Gozzi as Chief Marketing Officer (CMO), reporting directly to CEO Peter Friedrichsen.
‘Dirac’s breakthrough digital audio solutions are increasingly in demand by tier one customers across a broad and growing range of markets,’ Friedrichsen ays. ‘As CMO, Emelie will strengthen the marketing and communications programs that support these established channels while simultaneously creating the campaigns that extend our brand to new target markets. Emelie’s deep experience working with tech companies to grow their brands, implement data-driven campaigns, and support sales objectives uniquely positions her for success at Dirac, and we’re thrilled to have her part of the team.’
Prior to Dirac, Gessner Gozzi served in various roles at leading companies within the B2B, B2C, and B2B2C industries. At Dirac, she will expand the company’s marketing and communications department to position the brand as the ‘market-leading source for superior sound experiences across content and devices through its pioneering digital audio solutions’.
‘Through my data-driven approach to marketing, Dirac will engage each distinct customer channel with targeted campaigns that further raises the brand’s profile among key stakeholders and drives demand for Dirac’s pioneering digital audio solutions across all listening channels and environments,’ Gessner Gozzi says. ‘I look forward to joining this already stellar team to help usher in a new era for the brand.’
Over the recent years, Dirac has grown its influence and market share across all of its core channels – home audio, automotive, headphone, mobile, and streaming – working directly with leading OEM brands such as Onkyo, Pioneer, Hyundai, NIO, Volvo, Polestar, BYD, Klipsch, and ASUS, among others. It also continues to develop new sales channels, working directly with semiconductor and middleware companies – including Blackberry QNX, NXP, Analog Devices (ADI), and CRI Middleware – to integrate Dirac audio directly into chipsets and platforms.
More: www.dirac.com
