Optimal Audio has appointed Raf Willems as Head of Sales & Channel Marketing, EMEA.

Raf WillemsWillems’ 20-year career in the industry began in residential audio sales in his native Belgium, before a move into the commercial audio sector with Apart Audio where he progressed through a variety of roles to become Sales & Marketing Director. Following Biamp’s acquisition of Apart, he became Head of Business Development for Europe, with additional responsibility for managing Biamp’s Retail and Hospitality team.

‘It’s so rare in our industry to get the chance to be involved in developing a new brand from its inception,’ Willems says. ‘I’m passionate about commercial audio so I honestly consider this to be something of a once-in-a-lifetime opportunity.

‘Everything I’ve seen and understood about the launch of Optimal Audio indicates that the company has got its approach to commercial audio right from day one by addressing exactly what the market needs. I’m looking forward to forging close relationships with our distributor network across the region, and I’m excited about helping to build Optimal Audio into a strong and progressive brand.’

‘We’re delighted to have secured Raf’s services,’ says Optimal Audio Sales Director, Bradley Watson. ‘He joins us with a proven record of success and a clear enthusiasm for the task at hand. For an emerging brand like ours, Raf’s knowledge and experience of sales and management in the commercial audio sector is exactly what we need to help establish Optimal Audio as a market leader.’

See also:
Focusrite Group launches Optimal Audio

More: https://optimal-audio.co.uk

TwitterGoogle BookmarksRedditLinkedIn Pin It

Fast Moves

  • James Baker, Jaap Pronk, Tom Williams: DiGiCo James Baker, Jaap Pronk, Tom Williams: DiGiCo
    DiGiCo appointed James Baker to the position of Senior International Sales Manager, and promoted long-standing DiGiCo team members Jaap Pronk and Tom Williams to that of International Sales Manager. Having...
    Read More...
  • Outline management restructure Outline management restructure
    Currently marking its 50th anniversary since incorporation, Outline has completed a ‘profound restructuring’, which has included the appointment of a new management team. The new organisation stems...
    Read More...
  • Innosonix: Richard Van Nairn Innosonix: Richard Van Nairn
    Innosonix has appointed Richard Van Nairn to the role of International Technical Sales Manager. In his new role, Van Nairn will be responsible for developing and expanding the company’s sales channels...
    Read More...
  • Joel Enkhorn: Renkus-Heinz Joel Enkhorn: Renkus-Heinz
    Renkus-Heinz has appointed Joel Enkhorn as a new Test Engineer to work with Chief Technology Officer Ralph Heinz and Engineering Manager Chad DeFranco. Enkhorn joins Renkus-Heinz with an extensive work...
    Read More...
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
Fast-and-Wide.com An independent news site and blog for professional audio and related businesses, Fast-and-Wide.com provides a platform for discussion and information exchange in one of the world's fastest-moving technology-based industries.
Fast Touch:
Author: This email address is being protected from spambots. You need JavaScript enabled to view it.

 
Fast Thinking:Marketing:  This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: Latitude Hosting