Canadian manufacturer Radial Engineering has appointed Face (Foundation for Audiovisual Commerce & Engineering) as its exclusive distributor for the Netherlands.

Having handled Radial’s distribution in Belux for a number of years and recently appointed distribution of Primacoustic (a sister brand from the Radial stable), Face has now taken on the Radial brand for the Dutch market as well: ‘Radial is a brand with a wide range of smart solutions and problem solvers,’ Karel De Piere, CEO of Face explains. ‘Its portfolio contains products that are perfect for the rental, theatre and broadcast market but are equally at home in studios. Radial is one of those brand that fit perfectly in our existing portfolio and aims both at the Professionals market, as well as the MI retail industry.

‘We are confident that we can build on our existing network and years of experience with Radial’s products to serve the larger market going forward. We are very happy to be able to extend our Dutch portfolio with a brand like Radial. For us it feels like a very logical step. It makes sense to deliver the entire Radial and Primacoustic catalogue from a single source throughout the entire Benelux region.’