Alcons Audio has appointed InSynergy as its new UK distributor.
InSynergy is a new Lancashire-based distribution and installation business, set up by Steve Badham, who has a long association with Alcons and is setting up a programme of structured demo sessions and training for potential customers.
‘Having worked with Alcons in the past, I know both the company and products very well,’ he says. ‘I truly believe that the performance of Alcons products is unmatched by any other system. The pro-ribbon high-frequency drivers and matched electronics deliver a level of detail at high SPL levels that no other manufacturer has achieved.’
‘The timing couldn’t be better for us to appoint a new UK distributor, with the fast growth we are experiencing worldwide,’ adds Alcons co-founder, Tom Back. ‘Over the years, we have kept a relatively low profile, because bringing such benchmark technology as the LR18 mid-sized line array to the tough UK market requires knowledge and dedication. Steve has both in abundance and we are really looking forward to working with him again.’
‘The LR18 really punches above its weight in terms of pattern control and output, thanks to its symmetrical cabinet design and cutting-edge transducers,’ Badham says. ‘Alcons systems having recently been installed in prestigious venues – including Hamburg’s State Opera House, the Swedish National Theatre, the Finnish National theatre and on Broadway with Hamilton, which has been described as ‘the hottest ticket in decades.
‘The main focus of our forthcoming ABTT show presence is to talk to, and book demos for, serious potential customers. Alcons products are aimed at those wanting the highest audio quality and, as other customers have found, once people hear it they know that it’s the very best available.’
‘Steve is intimately experienced with Alcons pro-ribbon systems and he’s a good guy to work with,’ adds Back. ‘To be honest, his fabulous keyboards were really missed in the Alcons band. It feels a bit like the Blues Brothers: ‘We’re putting the band back together…’
