Headquartered in Noventa di Piave, near Venice, Prase Engineering has added Powersoft to its extensive distribution portfolio.

‘The Prase brothers have known the Lastrucci family [Ennio Lastrucci is presently Powersoft MD] from the very beginning,’ says Prase Sales Director, Alberto Prase. ‘It’s a great pleasure for us that the time has arrived for a business collaboration. Powersoft will act as a key partner in our A/V proposals.’
The past year has seen Prase experience an increase in educational and UCC projects, due to the coronavirus pandemic’s impact on the Italian market, and the company expects an increase in investment in the corporate and entertainment industries next year, for installation and rental.

‘Fixed installations haven’t been impacted by Covid as much as other markets in Italy,’ says Ennio Prase. ‘Ultimately, though, it’s clear to us that this pandemic has made almost every sector realise the crucial role technology plays in day-to-day life, counting on an updated and reliable A/V solution can make a big difference in every business.’

Common values and market focus shared by both companies also make the partnership timely, especially with the Powersoft’s Mezzo and Canali Series amplifiers proving popular in Italy. ‘Their advanced filter management and the Dante optional protocol make these products a flexible and reliable choice for all integrated solutions,’ Prase says.

‘We’ve have a long history of mutual interest with Prase,’ adds Powersoft Sales Distribution Manager, Fabrizio Romano Bolzoni. ‘The time has arrived to materialise that into a solid partnership for the development and success within the Italian professional installation market. With Prase’s best-in-class reputation throughout the installation sector and in the live world, we are delighted to be entering a partnership with them.’

‘This is probably Prase's longest-cultivated partnership – it took around 20 years,’ Pease continues. ‘Our confidence in Powersoft was solid from the start, but the conditions for a partnership weren’t there. Today, we can finally start a strong collaboration to grow the Italian market together. Prase’s strong presence in system and entertainment channels will be enhanced by the products of one of the best recognised Italian manufacturers in the world.’