Designed for bands, DJs, orchestras and spoken word artists working under Covid-19 restrictions, German company Dialog Audio has announced its That’s Live streaming service. The new platform provides the technical infrastructure for worldwide live event streaming to paying audiences, without set-up charges or fixed costs.
What can be a prohibitively costly, complicated stratagem, streaming live events to paying audiences has effectively been opened by this ‘straightforward and fair’ streaming service – offering an economic lifeline to many of those trying to work within the tightly-restricted confines of a live events industry so severely impacted by today’s Covid-19-triggered turbulent times.
Getting going with That’s Live begins with online registration, which allows users to create and schedule a live event and sell tickets worldwide with an automatically generated event webpage that can be linked from social media channels, websites and e-newsletters.
The tickets bought from the event page are emailed to buyers after a successful transaction; ticket holders can then listen to the live stream as soon as the event starts – Audio’s financial partner transparently takes care of all payments, including any taxes that may arise, while Dialog Audio itself handles customer support and the technical infrastructure. The company takes an average of 15 per cent for doing this.
Event streams are brought to That’s Live audiences over Dialog Audio’s CDN (Content Delivery Network), guaranteeing that the audio stream concerned can also be streamed reliably to remote locations anywhere in the world (within reason). Receiving listeners can choose from the widespread HLS (HTTP Live Streaming) format as an AAC standard for lossy digital audio compression encoded at 128, 192 or 320kbps adaptive that can be played back on commonplace operating systems such as Android, iOS, Linux, macOS, and Windows, or MPEG-DASH (Dynamic Streaming over HTTP) format as an AAC standard for lossy digital audio compression encoded at 192kbps that can also be played back on those operating systems, although not supported by all media players.
