Genelec has appointed GSL Professional as its new distribution partner in the Middle East, covering the territories of Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain and Iraq.

Dubai-based GSL Professional was established more than 20 years ago to supply professional audio, video, lighting and control solutions to customers across the Middle East, and has established itself as a regional leader in distribution with a strong reputation in supplying of products and system solutions.

GSL Professional’s team of experienced professionals with experience across many markets offers solutions and design support from concept to completion: ‘We are extremely proud to represent Genelec as part of our premium product portfolio for Distribution across the Middle East region. I am looking forward to building a strong relationship with our new partner, and extending Genelec’s business through our extensive channel partner network,’ says GSL Professional MD, Adrian Curtis.

‘So much of our global business now is based around providing complete loudspeaker solutions, whether the customer is a music studio, broadcast facility or installation project,’ says Genelec Middle East Regional Business Development Manager, Arun Kumar. ‘That requires distributors with a highly developed commercial and technical understanding of our range, and we can’t imagine a better qualified regional partner than Adrian and his GSL Professional team.’