NMK Electronics has been appointed Pro Audio Division Distributor for Avid, alongside its management of Avid Live Sound solutions, in the GCC region.

Strengthening Avid’s presence in the Middle East, NMK will support Avid’s audio tools and workflow solutions – including Pro Tools S6, Pro Tools MTRX, Pro Tools HDX, Pro Tools S3, Pro Tools Dock, Pro tools HD and Pro Tools Software – in Bahrain, Kuwait, Qatar, Oman UAE and Yemen. NMK ‘We will be able to offer the best solution possible using the wide range of products offered by Avid,’ says NMK Electronics’ Rocky Solarta. ‘If there is one DAW that every studio needs, it’s Pro Tools.’

NMK aims to grow the market share of Avid Pro Audio, focusing on the latest digital B2B partner portal tool developed by an in-house team of experts. In addition, NMK will organise workshops, seminars and hands-on for clients and the public.

‘NMK is a very knowledgeable and well-respected distributor,’ says Avid Audio Sales Manager, Ansgar Liem. ‘We have no doubt that this partnership will deepen our commitment and strengthen our presence in the region,

‘At NMK, our customers know us best for combining our regional knowledge with Avid’s industry-leading integrated audio solutions,’ says NMK Electronics Business Development Manager, Dino Drimakis. ‘We’ve already seen impressive global demand for Avid audio solutions, so we’re sure that local musicians and mixers will see the Pro Tools family of solutions as essential to help them meet the demands of their work.’