Martin Audio has appointed ProAV LLC as its new distributor in Azerbaijan.
The Baku-based company is fronted by partners Elshan Aliyev and Rustam Hajiyev, who have built a strong portfolio of leading brands since opening in 2012 and approached Martin Audio MD, Dom Harter, over adding to it.
‘There were many things I liked about Martin Audio, notably the quality of the sound, the product line in general and the strength of the brand name,’ Aliyev says. ‘We also liked the fact that they are utterly dedicated to sound systems – rather than running a diverse portfolio like other manufacturers – and their pricing is reasonable. You could say we are more than happy with Martin Audio.’
ProAV sees potential for widening the company’s profile, not only in Baku but other cities such as Ganja and Sumgait.
‘For example, the second order received for [the new] WPM series came from Azerbaijan – and that will be installed in the district of Agstafa,’ he reveals.
The company has wasted no time in setting out a marketing strategy, planning a series of open days and exhibitions, and complementing this with social media and door-to-door marketing. Aliyev says their initial focus will lean heavily towards CDD, WPM and BlacklineX ranges.
‘Fixed installations will take priority to establish the quality of Martin Audio solutions – in fact there are already several installation projects pending, but we are also planning to rent out some models (such as MLA Mini) for small size events.’
ProAV are highly optimistic about Martin Audio’s prospects – particularly given the brand’s quality-to-price ratio. ‘When both quality and price are realised, customers soon start knocking on doors,’ Aliyev believes. ‘And with the depth of the Martin Audio catalogue, I am confident we will comfortably be able to meet the demands of both the rental and installation segments.’
