Holoplot has appointed Jocelyne Bückner as its new Head of Marketing, reporting to Holoplot CEO, Roman Sick.
Based in Germany, Bückner brings more than 15 years of marketing experience to the role, gained in various senior positions including her leadership role at d&b audiotechnik as Director Of Brand & Corporate Communications. At Holoplot, she will handle both experience-focused initiatives and more practical marketing aspects of Holoplot product launches.
‘Holoplot has elevated the sound control race to a different level, but what impressed me even more was the contemporary nature of the company,’ she says. ‘Among all the brands in the market, Holoplot has such an interesting story, and the company messaging is cutting-edge and personally resonated with me.
‘Given the company’s ambitious growth strategy, I want to ensure that our team aligns with these ambitions and is the engine it needs to be,’ she continues. ‘The entire team is dedicated to playing a tangible and measurable role, demonstrating the value of marketing to the overall business.
‘We will be unveiling several new products across diverse markets, so the primary goal is to effectively communicate all our initiatives. The industry has started to recognise the power of Holoplot technology, and that the value derived from it can lead to enhanced business outcomes, yielding more than just experiences, but increased revenue as well.’
With her extensive experience in scaling up marketing functions, Holoplot also aims to expand its partner marketing programme, fostering mutual growth between the company and its partners.
‘Our roster of clients, projects, and partners comprises individuals shaping the next level of audio experience in their respective disciplines. It’s an intriguing array of people to engage with. They are transforming their fields, and we are an integral part of that transformation,’ she explains.
‘Jocelyne brings a strong strategic capability and unwavering energy to the team, coupled with a growth mindset.’ Sick adds. ‘As we expand our market presence, manifesting and building relationships with our partners across the globe, she will be an important piece of the jigsaw, helping us further broaden our market appeal and highlighting the value Holoplot is providing to our clients.’
More: www.holoplot.com
