Arun KumarGenelec is to expand its presence within Asia and the Middle East, following the high-profile appointment of Arun Kumar to the post of Regional Business Manager.

An audio industry veteran whose depth of experience stretches back more than 20 years, Kumar has already played a key role in the development of markets in the region. He is perhaps best known for the many years he spent successfully establishing and driving one of the subcontinent’s leading systems integration companies, eventually growing his team to more than 70 people. Later, he assumed responsibility for sales, marketing and operations for the Bose brand across the entire SAARC region.

Drawing on his expansive network of contacts and unique understanding of the market, Kumar will build on Genelec’s regional reputation to expand the customer relationship network within the fast-rising quality A/V and home audio segments. Reporting directly to Sales Director Ole Jensen, he will be based in Delhi, while his work will complement that of long-standing Sales & Support Engineer Clifford Pereira, who will continue to build Genelec’s studio business in India and beyond.

‘Few members of our industry possess the level of knowledge, experience and commitment that Arun brings to his work and I fully expect him to create great opportunities for Genelec,’ Jensen says. ‘Asia and the Middle East are both extremely important markets for Genelec – in India alone the potential is huge. Arun will play a key role as we continue our efforts to develop our share of the international A/V and home audio sectors.’

‘We are delighted to welcome Arun to the Genelec family,’ says Genelec MD, Siamäk Naghian. ‘During his career, Arun has developed a remarkable affinity for his customers – he knows their requirements and he understands the challenges that they face. He shares many of the values that we at Genelec hold dear, and I look forward to many successful years together.’

More: www.genelec.com

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