Amplifier technology specialist Powersoft is approaching an unprecedented of industry landmark as it approaches one million channels of audio power spread across the world. To get it over the million channel line, the Italian company has announced a promotional campaign called One Million Channels.
With the figure now standing at more than 995,000 Powersoft aims to make the million milestone by the end of September, and can count on dealers and distributors worldwide to help. End-users worldwide are being invited to visit a dedicated landing page, where they can place orders and automatically enter a draw, which will give them the opportunity to win the value of that order in full – whatever the amount.
Each order placed via the campaign page before the deadline will be forwarded and attributed to the relevant reseller, and end-users will be automatically entered in the competition. The winner will be chosen in a random draw that will be hosted and streamed online, immediately after the end of the month, and after the goal has been reached.
Concurrently, Powersoft is urging its global partners to give the sales mission a final push, incentivising customers with this unique opportunity – applicable to both installation and touring amplifier platforms. To give full momentum to the campaign, special promotional materials are being created, such as web banners, newsletter banners and posts to invite end-users to the dedicated landing page.
‘To think that we are about to reach one million amplifier channels worldwide is mind-boggling,’ says Powersoft Brand & Communications Director, Francesco Fanicchi. ‘We wanted to promote this remarkable achievement and at the same time give something back to Powersoft users around the world who trust us with their projects every day and have helped us reach this incredible milestone. We are also extremely thankful to our partners and distributors, who have played an essential role in making Powersoft the brand that it is today.’
In 2013, Powersoft announced that it reached the milestone of delivering 600 million Watts of audio power around the world, ‘and the prospect of crossing this new audio frontier is quite simply humbling’, Fanicchi adds.
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