Alwyn Wong has joined Outline as Regional Sales Manager, APAC, responsible for developing business across Asia Pacific, with the exception of India. He is based in Kuala Lumpur, Malaysia and will report directly to Fernando Rey Méndez, Sales & Marketing Director.
Alwyn has spent more than 25 years in professional audio, on both sides of the job: selling systems and making them work. His career runs through Harman Professional, Peavey Commercial Audio, Symetrix and, most recently, HK Audio. Over that time, he has combined regional sales management with system design, application engineering and technical training. As a result, he understands both what a distributor needs to grow and what a project needs to succeed.
His remit covers professional rental, live sound and permanent installations. He will work closely with Outline’s existing distributors, identify potential partners in markets not yet covered, and build regional plans together with the company’s headquarters in Italy.
Working alongside Outline’s technical and marketing teams, Wong will coordinate demonstrations, training sessions, partner visits and local promotional activities.
The role also works in the reverse direction, as he will relay feedback from the region’s distributors, consultants and audio professionals to help shape how Outline plans its commercial activity and support within the region.
‘Asia Pacific isn’t one market but many, each with its own customers, its own pace and its own way of doing business,’ says Outline Sales & Marketing Director, Fernando Rey Méndez, ‘Our partners there deserve someone in the region who understands its different markets, someone who can bring that knowledge straight to our headquarters. From now on, that person is Alwyn.
‘What struck us about him is that he has done both jobs. He can sit down with a distributor to plan the next three years, then with a consultant to work through a system design, and he is equally credible in both conversations. That is exactly what this role requires.’
‘I had admired the Outline brand from afar in the professional audio world for quite some time, and I’m truly honoured to now be part of the Outline family,’ Wong says. ‘My long-term experience within the APAC territory gives me a solid background for my responsibility/tasks within the International Sales department of Outline.’
For Outline’s partners in Asia Pacific, the appointment brings a dedicated regional contact and a direct connection with the company’s headquarters in Italy. Wong ‘s priorities are to meet each partner, review the opportunities in their markets, and prepare the regional development plan for 2027.
More: https://outline.it