More colorsThe Prague-based company, began in 1992 as a sales and rental agency before moving to dedicated distribution. Joining the likes of EAW, RCF, Allen & Heath, B&C Speakers, Rane, Denon Pro, Fane, Precision Devices and Adam Audio on its catalogue, Powersoft takes the place of a previous amplifier supplier.

‘We had been looking for a high power amplifier manufacturer for some time, as it represented an obvious gap in our portfolio,’ says Import Manager, Martin Holas. ‘We had already experienced the sound and build quality of Powersoft’s modules inside the active loudspeakers that we distribute, so it was not a difficult decision to make. We discovered that Powersoft was already looking to extend its business in our territory, so the timing was perfect.’

‘This is a perfect fit for both companies,’ agrees Powersoft Regional Account Manager (EMEA), Stefano Previtali. ‘Prodance has excellent brand representation and the potential synergies that this alliance offers will radically help to increase our market share across all segments in this territory.’

‘Powersoft is behind many successful products as OEM supplier, but their brand awareness was not appropriate to their complex portfolio of products and advanced technology offers,’ Holas adds. ‘Powersoft can provide a solution to almost any scenario that contains power amplifiers and integration of highly advanced DSP along with a control platform and user interface. Therefore that perception is something we aim to change.

‘We want every potential customer for a Powersoft amplifier to hear it and see for themselves how the control and monitoring works. This will require a lot of presentations, workshops and trial period demonstrations.’ In fact they have already given their first presentation with Armonía software training and performance listening test.

‘We supply many rental companies and sound engineers but we also see the installation market as a great opportunity to extend our business. With Powersoft products we have the right tools to succeed — and since we supply many local loudspeaker manufacturers with our key transducer brands, given the growing popularity of powered systems, we also see great OEM potential for Powersoft.

‘It’s a great honour to represent a company that drives innovation and is pushing the boundaries in such demanding market segment. It is also a challenge, and one that we are delighted to accept.’