The latest development in Sennheiser’s efforts to combat product piracy is the conviction of an online trader from London, who has been put under probation supervision and given a community sentence.
The 31-year-old admitted selling counterfeit Sennheiser headphones with a total value of €235,000 to over 7,000 online customers via Amazon. In addition to his sentencing, legal action is pending and he may be liable for damages.
Sennheiser UK has supported the investigating authorities by providing significant information resources: ‘Combating product piracy is not just about averting financial loss,’ says Dr Andreas Sennheiser, CEO of Sennheiser electronic. ‘We are also concerned about the loss of our brand image. Customers are disappointed with the shoddy workmanship found in counterfeit products but they are often unaware that they’ve been deceived. Counterfeit branded products lack the relevant sound qualities; they don’t meet our high quality standards, nor have they been through Sennheiser’s strict final inspection and testing.’ In some cases use of low-quality, fake headphones can even result in hearing damage.
A key measure in the fight against product piracy is the PrioSpot security label from tesa scribos, which is now used for marking all Sennheiser packaging, as well as all of the premium manufacturer’s products, which include microphones, headphones and wireless transmission systems. These labels have both visible and hidden security features. Consumers, traders and customs officers can quickly carry out online checks on the authenticity of a product. Each product also carries a QR code, making it possible to verify the item via smartphone app.
To curb the number of fake products that are sold online, Sennheiser regularly screens certain web portals for suspicious merchandise, especially in Asia. Moreover, the compaby works closely with customs authorities in a number of countries and this has contributed towards a significant reduction of fake imports into the EU in 2014.
‘We’ve already had a lot of success with these existing measures and now we’ve scored a major victory in the UK,’ says Dr Sennheiser. ‘We will continue to take action against criminal counterfeiters, so that our customers and partners can continue to be confident in receiving the high levels of quality that they have come to expect from Sennheiser.’
More: www.sennheiser.com
