Audio-Technica Middle East has appointed Rocky Solarta as Business Development Manager and Varun Asokan as Technical Sales Manager, supporting growth across the region’s commercial audio sector.
Both roles will focus on expanding Audio-Technica’s commercial portfolio, and support for customers and partners across installation, live sound, rental and broadcast applications.
Solarta will focus on driving new opportunities, strengthening channel partnerships and expanding Audio-Technica’s presence in key vertical markets. His role will play a central part in developing strategic relationships and accelerating adoption of the company’s commercial audio solutions. Asokan joins the business with a background in professional audio and system solutions. In his new role, he will work with integrators, consultants and end users to deliver tailored audio solutions and technical expertise across the Middle East.
‘We are delighted to welcome Rocky and Varun to the team at an exciting time for the business,’ says Audio-Technica Middle East MD, John Dodson. ‘Their combined expertise and industry knowledge will be instrumental as we continue to grow our commercial offering across our various target markets. These appointments reflect our ongoing investment in talent to better support our partners and customers across the region.’
‘Both Rocky and Varun bring valuable experience and fresh perspectives to our organisation,’ adds Middle East Sales Director, Akhil Raphael. ‘As we expand our footprint in the commercial audio segment, their roles will be critical in strengthening our technical support capabilities and driving new business opportunities. We look forward to the impact they will make in delivering high-quality audio solutions to the market.’
More: www.audio-technica.com