HK Audio has strengthened its position in the China pro audio market with the signing of a distribution contract with Algam China.

The arrangement will see Algam China focusing on building HK Audio’s presence in the growing Chinese MI sector through the Lucas, Elements, Premium PR:O, Pulsar, Linear 5 and SoundCaddy ranges. Shenzhen Melody will alsocontinue to distribute HK Audio across Mainland China, with an emphasis on installation products.

‘We’ve had a successful business relationship with Algam France for decades, so it was a natural step to partner up with the company’s recently formed China division,’ says François Lay, HK Audio International Market Manager. ‘Algam’s extensive branding and marketing expertise, coupled with exceptional knowledge of our product portfolio, will be key in helping us succeed in the Chinese MI market, and we’re looking forward to a long and prosperous collaboration together.”

‘It has been 25 years since we started distributing HK Audio in France,’ says Benjamin Garnier, Algam China MD. ‘The strong relationship between both companies has helped them to grow together in the professional audio industry and become leaders. We are very enthusiastic about extending our partnership and we sincerely hope to achieve outstanding success together in China.’