Adlib Sales has been appointed a UK distributor for Coda Audio’s ViRay and TiRay loudspeaker ranges.

The audio rental specialist and technical solutions provider has backed and invested in the German-owned Coda brand since its launch, and was an early adopter of Coda’s large- and medium-format line arrays for its rental stock. Adlib was also instrumental in shaping the ViRay series, brought to market in late 2012, having worked alongside Coda’s R&D and technical departments during Beta testing.

‘We are looking forward to further developing our great relationship with Coda and providing our own ViRay sales and support team, matching the standards of excellence for which both companies are known,’ says John Hughes of Adlib Sales.

‘It is Coda’s fresh and innovative approach, and development of new transducer technologies that turned our heads the first time we heard it,’ says Adlib Director, Dave Kay. ‘For example, the high-frequency drivers use annular ring diaphragms to eradicate in-band cancellations within the drivers and produce a coherent planar wave front at source and the subwoofers are sensor controlled… there are a lot more loudspeaker fundamentals that they have perfected under the hood.

‘It is always better to fix a problem at the source rather than trying to fix it with EQ and processing after the sound has been created, and this is very evident when you listen to the systems. It makes you question what you are used to hearing and for this reason we were keen to become a distributor.

‘The leaps that Coda is making with technology and optimising transducer efficiency are really impressive and very exciting,’ he continues, adding that the new Linus range of amplifiers and DSP use IIR and phase linear FIR filters, which results in a very phase linear loudspeaker system across the majority of the operating frequencies and adds a whole new dimension to aligning sound from multiple (and different) loudspeaker sources.

‘There is something unique in every part of the system that’s proprietary to Coda, underling that a combination of all this has created a very versatile system designed with foresight, intelligence and a real appreciation of audio fundamentals to create the best audio with no compromises,’ Kay concludes.

Adlib’s Coda ViRay has been used on recent tours including Ellie Goulding, Del Amitri and comedian Jack Whitehall, and the company has installed Coda into several high-profile venues. including the Manchester Velodrome and BMX Centre.

See also:
Coda Audio Linus10 
Ellie Goulding Adlib’s O2 appearance