A Pan-Asian TV and content market could be ‘a truly international showcase for the very best the Asia-Pacific has to offer’, accoring to the Asia Pacific Broadcasting Union (ABU).

In a forun the be held during March (2013)in Kuala Lumpur, ABU Secretary-General Javad Mottaghi believes that such a market could build on the national events staged in the region: ‘Very few new ventures of this scale and vision have started from the premise that producers and broadcasters actually do know best what they want in a TV marketplace,’ he says. ‘That’s why we are inviting key industry leaders to plan the event itself, to determine what will work and what won’t, what we will need and what we should aim for.’

The aim of ABU and its partners is to establish a ‘sustainable event with a long-term future’, that wull daw on the union membership from more than 60 countries around the world.

‘As well as being a growing organisation, ABU is also an evolving entity representing an ever-more divergent and innovative area of communications, from broadcasting to social media, from programme content to technical advances, from some of the world’s largest media organisations to some of the smallest,’ Mottaghi says. ‘The diversity, innovation and cooperative spirit of mutual help that has sustained the ABU for nearly 50 years will underpin and sustain a Pan-Asian TV Market into the foreseeable future.’