API has appointed Source Distribution as exclusive distributor for its full range of products throughout the UK.

Source, a division of HHB Communications, brings more than 35 years of industry experience to the partnership, as well as a client list that includes the BBC, Sky, CNN and Abbey Road. API signal processing modules and consoles join the extensive resources offered by the London-based company.

‘HHB Communications has been in this business for almost as long as API has, and the staff’s consistent professionalism and unfailing habit of exceeding expectations has earned HHB a large and loyal client base throughout the UK,’ says Dan Zimbelman, Director of Sales at API. ‘It’s a great time for API to broaden our reach throughout the UK market.’

‘API is a legend in the world of professional recording, and we’re proud to sell its punchy, “American” analogue sound on our side of the pond,’ says HHB MD, Ian Jones. ‘From its modular lunchbox series to its dedicated rackmount gear, and from its small-frame 1608 to its large-frame Legacy and Vision consoles, API occupies a unique niche in the industry. Every audio professional knows what is meant by the phrase, “the API sound”. Is there any other company with this type of name recognition or reputation in this industry? Just watch us run with API.’

More: www.sourcedistribution.co.uk
More: www.apiaudio.com