Sennheiser Middle East (SeME) has been named by Solid State Logic as its representative in the Middle East.
A division of Sennheiser UK, SeME will handle SSL’s console line, including the C-Series Digital, Duality and AWS. This partnership will increase visibility for both companies across United Arab Emirates, KSA, Qatar, Bahrain, Yemen, Oman, Jordan, Syria, Lebanon and Iraq. SSL’s existing distribution agreements for Egypt and Kuwait will not be affected.
SSL has establihed a solid presence in the music, film and broadcast areas across the Middle East while SeME has built an extensive client network while developing Sennheiser’s business in the region. ‘I have been working closely with Mig Cardamone, SeME Sales & Marketing Manager, and Ryan Burr, SeME Technical Sales Manager, to plan this new venture and we are all very excited about it,’ says Paul Lindsay, Area Sales Manager for Solid State Logic.
‘There is great synergy between SSL and SeME, since we are both well respected brands with a similar customer base and we have complementary, but not competing, products. SeME’s network will help SSL build closer relationships with some of our existing clients and will certainly strengthen our presence in the ten countries in which SeME operates.’
‘Our companies share a reputation for pioneering innovations in the field of audio and are synonymous with offering industry-leading products and solutions,’ adds Cardamone. ‘Sennheiser’s operation in the Middle East is now well established and – with our ambitious plans for expansion – we will be able to provide our customers with an even higher level of support and service.’
More: www.solidstatelogic.com
