The move follows on ongoing increase in exchanges of film and television programming.
The news comes from Taiwan iva China, when the Taiwan Affairs Office State Council held a news conference in Beijing. According to spokeswoman Fan Liqing, Mainland China’s radio, film and television authority is determined to ‘deepen cross-Straits broadcasting cooperation, unveiling a slew of new measures to promote exchanges of film and TV programmes’.
China’s State Administration of Radio, Film and Television will support joint investment in TV series production and to encourage major television networks, such as CCTV, to assign fixed slots to jointly-produced series.
Yu Xintian, head of the Shanghai-based Taiwan Research Institute, agreed that exchanges of film and TV programmes were ‘beneficial for mutual understanding, especially among the grassroots public, as they presented Chinese culture in a simple and lucid way’.
The initiative is also expected to see investment in the construction and renovation of cinemas in China.
