Digital Cinema Korea (DCK) is showing 2010 FIFA World Cup football matches in 3D on 110 screens around South Korea using Christie CP2000 Series and Solaria Series 2 digital cinema projectors.
A joint venture between CJ CGV and Lotte Cinema in South Korea, DCK agreed Virtual Print Fees with major Hollywood studios in 2008 which prompted digital cinema theatres across South Korea to ready for 3D. Phase one of the agreement used 500 Christie CP2000 Series projectors, while second phase will use at least 500 Solaria 4K-ready DLP Cinema projectors, of which, nearly 100 have already been installed. To date, Christie is the leading digital cinema provider in South Korea with almost 80 per market share.
‘With the Solaria Series’ ability to accommodate upgrades and their suitability for screens up to 100 feet, they fit exactly what we require to screen the soccer matches in 3D,’ says Hee-Seong Oh, Director of Marketing at Lotte Cinema. ‘It will certainly lure fans away from their televisions at home and they will be thrilled by the realistic 3D experience as they enjoy the excitement of the two games at our digital cinemas.’
The matches are expected to draw large crowds across the country to witness the action in 3D. ‘With the availability of 3D screenings on Christie digital cinema projectors, fans are flocking to our cinemas to watch,’ confirms SK Lee, General Manager of Public Relations for CGV. ‘In fact, tickets for the 3D matches were sold out three weeks prior to the actual screening.’
The CP2000 and Solaria Series projectors are the most widely used digital cinema projectors in the world, recently passing 12,000 installations (65 per cent world market share). ‘Korea is one of the countries leading the digital cinema revolution, and we are going a step further to harness the latest in digital cinema projection technology to screen alternative 3D content. We’re quite certain that the Christie digital cinema projectors will enhance the cinematic experience and immerse our audience in the excitement and unique experience of the first 3D screening of a sporting event in South Korea,’ adds DCK Director, Jin-Mo Kang.
