Martin Audio’s Asia-Pacific distributor, Generation AV, has opened the doors to its new Experience Centre in Ubi, Singapore to serve as both a regional training facility and an integrated demonstration space. As well as Martin Audio, the centre showcases the latest from sister brands TiMax, Optimal Audio and Linea Research.
‘Our goal was to build an environment where clients can get up-close and fully experience Martin Audio systems in person,’ says Generation AV MD, David McKinney. ‘Together with showcasing the products, the vision for the facility is to be a natural gathering place where clients and partners alike can learn, network, and collaborate.
‘Singapore is the central location in Asia; it’s very easy to get to for a lot of our clients,’ he adds. ‘Many partners and customers can stop by on short trips, even whilst they are transiting around the region.’
The new Experience Centre is roughly double the size of the company’s previous space, providing greater flexibility in its demonstration space, together with dedicated offices to facilitate private customer meetings. ‘Our initial experience centre concept proved very successful, drawing strong engagement and feedback from across the region,’ McKinney says. ‘The new centre takes this to the next level, with market-focused solutions and a strong emphasis on education and training.’
For McKinney, this educational emphasis reflects a broader shift in customer demand. ‘I think there’s a big hunger for learning right now in the industry,’ he observes. ‘We expect to host a lot more education initiatives here, such as training programmes, alongside our standard product demonstrations.’
The opening of the Experience Centre represents a significant step in the Generation AV’s evolution. Starting with a single employee, Generation AV has expanded to include offices in Singapore and Mumbai, and now boasts a team of 14 staff members. Alongside this physical growth, the company has heavily increased its focus on technical support and applications, responding directly to the rising market demand for system expertise.
‘If we can show off our products and brands in the best way, that definitely makes it much easier to do business,’ McKinney concludes. ‘This is a natural next step.’
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