HK Audio has appointed TR Electro Stereo as its new partner for Israel, to be responsible for the distribution and support of the company’s portfolio and provide dedicated technical expertise and customer service.
Established in 1986 and based in Tel Aviv, TR Electro Stereo has built a strong reputation as one of Israel’s leading distributors of sound systems, smart home and DJ equipment.
‘TR Electro Stereo’s market expertise, technical knowledge and customer-focused approach make them an excellent fit for our brand and our ambitions in the region,’ says Head of Sales for MEA & APAC, Isabelle Wear. ‘We would like to thank Shalmon Music for their dedication and commitment in representing HK Audio over the past years. Looking ahead, we are excited to work alongside TR Electro Stereo to strengthen HK Audio’s presence and deliver even greater value to customers and partners.’
TR Electro Stereo sees the partnership as an opportunity to expand access to one of professional audio’s most respected brands: ‘HK Audio’s reputation for innovation, performance and reliability makes a natural addition to our professional audio portfolio,’ says TR Electro Stereo Vice President, Bar Ben Yehoshua. ‘We see significant opportunities for HK Audio in the Israeli market and look forward to expanding the brand’s presence across the professional audio, installation and live sound sectors and are confident this partnership will create new opportunities and deliver exceptional solutions for our dealers, integrators and customers.’